Case Study – Orthodontic Clinic
Impact Orthodontics SEO Case Study
25% more appointment requests from organic search within 6 months
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2
Clinic locations optimized
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Top 3
Local map pack targets
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100%
Search intent led content
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Clear
Monthly reporting
Project Overview
The client and the goal
Impact Orthodontics runs a patient focused orthodontic practice across two locations in Calgary, Alberta. The team is known for a warm, personal approach to care, and they wanted their online presence to reflect that same quality.
They had partnered with a marketing agency before, but the relationship left them frustrated. Results were hard to measure, and communication was thin. They came to us looking for a partner who could handle their website SEO, content, and local search with honesty and clear reporting.
Two priorities sat at the top of their list: grow organic website traffic that turns into booked consultations, and earn visibility for the local searches patients actually use.
Major Challenge
What stood in the way
A well established competitor was dominating local search visibility across Calgary for most orthodontic keywords. Impact Orthodontics needed a clear path to compete.
Our Approach
How we built the plan
We started with the fundamentals and worked toward growth, keeping the team informed at every step. No jargon, no guesswork, just a steady plan built around how patients actually search.
01
Local keyword and intent research
We mapped the searches patients use across every stage of their journey, from early questions to ready to book terms like “Invisalign Calgary” and “braces near me”.
02
Google Business Profile optimization
We optimize both location profiles so each one gave Google a complete, consistent picture of the clinic and its services.
03
Technical and on page foundations
We tightened the site structure so search engines could understand and rank the pages that matter.
04
Search intent led content strategy
We replaced random blogging with a focused content plan tied directly to what patients search for and the questions they ask before booking.
05
Clear reporting and communication
We made sure that the progress is easy to see and understand.
The Results
Where the practice landed
↑ Stronger local rankings
for priority searches like “orthodontist Calgary” and “Invisalign Calgary” across both locations.
↑ Growing organic traffic
from patients actively looking for orthodontic care, not just casual visitors.
as improved map pack visibility put both clinics in front of nearby patients.
Want results like this for your practice?
Let us take a look at where your clinic stands today and where it could go. Book a friendly, no pressure growth call with the PG Digital Marketing team.