Case Study – Financial Services
Rebuilding Digital Presence for a Licensed Insolvency Trustee in Alberta
How a careful website and content strategy turned an underperforming site into a trusted, findable resource for people searching for debt and insolvency help.
-
500%
increase in organic traffic
-
Better UX
Full site experience rebuild
-
100%
Sensitive, reader first content
-
50%
Increase in Google Business Profile performance
Project Overview
The client and the goal
The client is a registered licensed insolvency trustee based in Alberta. They are true experts in their field, guiding people through some of the most stressful financial moments of their lives.
What they wanted was a partner who could translate that expertise into a strong digital presence. Their own knowledge of digital marketing was limited, so they were looking for guidance they could trust, explained in plain language.
Together we set three clear goals: lift the conversion rate from website visitors, improve the user experience so the site feels welcoming and easy to use, and grow organic search performance across traffic and rankings.
Major Challenge
What stood in the way
The existing website was in rough shape when we started. We built a customized plan that the client happily approved, then worked through the issues one by one.
- No organic visibility or authority
- Around 100 blogs with zero traffic
- A highly sensitive subject
- A website that needed rethinking
Our Approach
How we built the plan
We started with a plan the client understood and approved, then worked steadily from the foundations up. Because of the sensitive subject, care and accuracy guided every decision we made.
01
A customized growth plan
Before touching the site, we mapped out a clear plan tied to the client’s three goals and walked them through it in plain language.
- Set priorities around conversion, user experience, and organic growth.
- Agreed on the order of work so progress was easy to follow.
02
UI and UX rebuild for a friendlier site
We reworked the site experience so visitors could find answers quickly and feel comfortable taking the next step.
03
Careful, reader first content strategy
We rethought the content from the ground up, replacing scattered posts with genuinely helpful material written for real people with real concerns.
04
SEO foundations and authority building
With the experience and content in better shape, we focused on helping the site earn visibility and trust with search engines.
05
Conversion focused improvements
Throughout the project we kept the first goal in view: turning more visitors into people who reach out for help.
The Results
Where the business landed
↑ Improved user experience
with a cleaner, friendlier site that makes it easier for visitors to find help and take action.
↑ Stronger organic foundations
as accurate, reader first content replaced posts that were earning no traffic.
that turns more visitors into people reaching out for guidance.
Want results like this for your business?
Let us take a look at where your website stands today and where it could go. Book a friendly, no pressure growth call with the PG Digital Marketing team.